Laundrywood serves as action-packed venue for new Verizon commercial
Nov. 2016 | Download Article
Oshkosh, Wis.— Verizon’s newest holiday commercial – part of a national advertising campaign – was recently shot on location at Laundrywood, a Continental Girbau-equipped vended laundry in Los Angeles. The laundry delivers as a fun and action-packed venue for the cellular company’s newest, catchy commercial.
Flaunting custom wall art and spattered with holiday décor, Laundrywood is a cardoperated, eco-focused laundry occupying a renovated early 20th Century building. Just minutes from Hollywood and Paramount Studios, it is the model child of economic revitalization in an upand coming part of town. But, who would guess that the 8,000-square-foot megastore would serve as a Verizon commercial backdrop?
Well, why not? After all, it’s a beautiful, modern laundry that wows customers, according to owner Gary Thompson. It’s busy, colorful and constantly in motion – like it’s represented in the zany Verizon commercial highlighting dancing customers in various stages of doing laundry, rolling in laundry carts, and jumping atop Continental washers and dryers. While laundry owners don’t typically welcome this type of behavior in their stores, Thompson feels grateful for it. It’s free advertising on a national scale … Not that he really needs it.
This is because business has boomed since Thompson opened Laundrywood in 2013. The high-speed store offers a 60-minute self-service wash/dry/fold, thanks to its high-speed softmount Continental washers, and full-service, drop-off wash/dry/fold. Customers also enjoy massage chairs, flat-screen TVs, a touch-tunes jukebox, video games and a large kids’ play area. “We kept everything shiny and fun in the back of the store,” said Thompson. “In the front of the store there’s a granite WIFI counter with charging stations for laptops, tablets and smartphones. It’s a destination – a place to do laundry, have fun, chat and hang out.”
Turns out, Laundrywood is also a destination for filming fun, nationally televised commercials! “We shut down the store for three days for production,” he said. “It was a lot of fun and once it was over, the crew cleaned up and we couldn’t tell that they had ever been there.”
Find out more about Laundrywood here. To discover more about Continental laundry equipment, visit their website or call 800-256-1073.
Continental Girbau Inc. is the largest of 15 subsidiaries of the Girbau Group, based in Vic, Spain. Girbau laundry products – marketed throughout 90 countries worldwide – meet rigorous environmental and safety standards established by the International Organization for Standardization (ISO). Girbau S.A. holds both ISO9001 and ISO14001 certifications. Ever focused on laundry efficiency, Continental Girbau is a member of the U.S. Green Building Council (USGB), a 501(c)(3) nonprofit that developed the Leadership in Energy and Environmental Design (LEED) Green Building Rating System.